BRIEF
Making labels as a part of branding for a Red Wine company, focusing on the aphrodisiac qualities for advertising.
RESEARCH
An Italian study from 2009 found that regular intake of red wine is associated with survey answers that indicate higher sexual desire and function in women.
Using this data, the branding was built around women who are independant, powerful, and assertive.
The target group is the same.
The colour palette is representative of the bold desires of a woman.
